Financial Advisor
Serving Business Owners
in Alpharetta, GA
Alpharetta is the Technology City of the South. More than 700 technology companies operate here, and the fintech concentration along GA-400 has turned North Fulton into one of the wealthiest business communities in the Southeast.
The business owners who built companies in that environment are carrying financial complexity that most advisors are not set up to handle. Matt Losanno works with founders, executives, and profitable business owners in Alpharetta to coordinate the planning their income demands.
Alpharetta built serious wealth.
Most of the planning
has not kept up.
Over 700 technology companies, nine Fortune 500 firms, and a fintech corridor that includes Equifax, ADP, and Fiserv have made Alpharetta one of the most productive business communities in the Southeast. The business owners who operate here are generating income at a level that creates real planning complexity.
A company generating $600,000 inside an S-Corp, held by a founder who also has equity in a second entity, with a partner who has different ownership and different tax exposure — that is a situation where the stakes of doing nothing are high and the value of coordinated planning is significant.
Business owners across
Alpharetta and
North Fulton
Cinder Wealth works with business owners whose companies generate $500,000 or more in annual profit. Most are past the startup phase — the business is profitable and producing real income.
The problem is that the tax bill keeps climbing, the money is running back through the business rather than building wealth outside it, and there is no clear picture of what the business is worth or what life looks like after a sale or exit. That is what Cinder Wealth is built to fix.
Who We Serve
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Technology & Fintech Founders
Founders of technology and fintech companies operating in the Windward corridor and along GA-400. Many built their companies inside Alpharetta's tech ecosystem and are now running real revenue but managing their personal finances the same way they did when the company was smaller.
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Executives Who Started Their Own Firms
Former executives from ADP, Equifax, Fiserv, and other North Fulton employers who left to start their own companies. They understand markets and strategy, but are running their personal financial lives the same way they did as employees — without accounting for business-level tax structure or exit planning.
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Professional Services Firms
Law firms, accounting firms, consulting practices, and healthcare groups in North Fulton. These owners typically have high combined income from salary and distributions, and need coordination across entity structure, retirement plan design, and estate documents that are rarely built to work together.
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Construction & Commercial Trades
Construction and trades companies serving Alpharetta's relentless commercial buildout, including the Northwinds Summit development and ongoing Avalon-area projects. These owners often generated profit faster than their planning has scaled.
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Business Owners in Windward & Hampton Hall
Business owners living in Windward, Hampton Hall, Glen Abbey, and other Alpharetta communities where household wealth has grown significantly. For many, the business and the real estate are both producing value, but neither is part of a coordinated financial plan.
Planning services for Alpharetta
and North Fulton business owners
Tax Strategy
Tax Reduction Strategies
Alpharetta business owners in technology and fintech often have layered tax exposure — salary, distributions, equity consideration, and business income all landing in the same year without a coordinated strategy. Matt reviews entity structure, retirement contributions, depreciation, and income timing. Most clients find meaningful savings in the first review.
Exit Planning
Business Exit Planning
Alpharetta has produced a significant number of business exits in the last decade. The founders who planned three to five years out captured meaningfully better outcomes than those who started when a buyer appeared. Matt works with owners in the Windward corridor and across North Fulton to identify what drives valuation and build a plan for what comes after.
Liquidity Events
Liquidity Event Planning
In a market like Alpharetta, liquidity events take many forms: a business sale, a partial buyout, a private equity recapitalization, or a real estate transaction tied to a company campus. Each carries a different tax profile. Matt works with North Fulton business owners before those moments arrive so the structure is planned and the tax outcome is not a surprise.
Succession
Business Succession Planning
Some Alpharetta business owners want to transition to a key employee or family member rather than take the company to market. That process is often more financially complex than an outside sale, particularly when the successor cannot pay full market value upfront. Matt coordinates with attorneys and CPAs to structure transitions that work for both sides.
Compensation
Business Owner Compensation Planning
Technology and professional services owners in Alpharetta often have compensation structures that evolved as the company grew — salary set years ago, distributions taken inconsistently, retirement contributions never revisited. Matt looks at the full picture and identifies the most tax-advantaged way to take money out, including cash balance plans that work particularly well for high-income owners.
Investments & Retirement
Investment Management & Retirement Planning
Business owners in Alpharetta tend to concentrate most of their net worth in the business itself, which makes sense during the growth phase. Matt works with clients to build a portfolio and retirement plan outside the business — sized around the owner's real risk exposure and timeline, not a generic model that ignores the concentration risk already in the business.
Why Alpharetta business owners face a specific planning problem
Alpharetta's identity as the Technology City of the South has produced a particular kind of wealth — concentrated, complex, and closely tied to company equity. The business owners who operate here are not running simple businesses. The planning has to match the complexity.
When Equifax announced its $25 million campus expansion on Windward Concourse in 2025, making Alpharetta home to the company's largest office worldwide, it confirmed what the local business community already understood: North Fulton is a primary market, not a suburban outpost. The business owners who operate in that environment are generating income at a level that demands real planning.
The fintech corridor along GA-400 has also produced a large population of executives who left corporate roles at ADP, Fiserv, or LexisNexis and started their own companies. They understand markets and business strategy. But they are managing their personal financial lives the same way they did as employees, without accounting for entity structure, self-employment tax, retirement plan design, or what the business is actually worth.
Alpharetta's commercial development adds another layer. The Northwinds Summit project, which will deliver more than 1.2 million square feet of office space on completion, is one example of the construction and trades work that has created a parallel class of profitable businesses in North Fulton. Those owners face a different version of the same problem: profit that outpaced planning.
In communities like Windward, Hampton Hall, and Glen Abbey, household wealth has grown alongside business valuations. For many owners, both the business and the real estate are producing significant value. Neither is part of a coordinated plan. That is the problem Cinder Wealth was built to solve.
Based in Cumming.
Built for North Fulton
business owners.
Cinder Wealth Advisors is based in Cumming, Georgia, and works with business owners throughout North Fulton, Forsyth County, and the broader Atlanta metro. Matt Losanno founded the firm around a single observation: the professionals a business owner already works with are each doing their individual job well. Coordination is what is missing.
When the CPA, the estate attorney, and the investment broker are not working from the same plan, the owner pays more in taxes, carries more risk, and ends up with less wealth than the income would suggest. Most Alpharetta clients start with a free tax assessment. Matt reviews the current tax situation, business structure, and compensation setup, and identifies where the clearest opportunities are. There is no obligation to move forward after that conversation.
Schedule a Tax Strategy ReviewCinder Wealth is a fee-only registered investment advisor. Matt does not earn commissions on products. The fee structure is straightforward and published on the website. Investment Advisory Services are offered through Csenge Advisory Group, LLC.
Questions from
North Fulton
business owners
Quick answers about who we work with, how we work, and whether it makes sense to talk.
Full FAQ PageYes. Alpharetta has a significant concentration of technology founders and former corporate executives from ADP, Equifax, and Fiserv who started their own companies. That group has specific planning needs around equity compensation, business structure, and exit timing that Matt addresses regularly.
Most clients run businesses generating $500,000 or more in annual profit. Some come in at $300,000 and growing. If you are not sure whether your business is the right fit, the free tax assessment is the most direct way to find out.
Matt starts with a free tax assessment. He reviews your current tax situation, your business structure, and how you are currently taking money out of the business. You leave knowing exactly what is working and what is not — whether or not you move forward with Cinder Wealth.
Yes. Most clients already have a CPA and an estate attorney they trust. Matt's role is to coordinate planning across all of them so the financial plan, the tax strategy, and the legal documents are working from the same picture rather than operating independently.
Yes. Cinder Wealth serves business owners throughout North Fulton and the broader north Atlanta area, including Cumming, Johns Creek, Roswell, Milton, Canton, and Gainesville. Most planning work is done virtually, so location is rarely a barrier.
Talk to a financial advisor
in Alpharetta, GA
If you run a profitable business in Alpharetta or North Fulton and you are not confident your planning has kept pace with your income, start with the free tax assessment. Matt will identify where you are likely overpaying and what the options are.
The information presented on this page is for educational purposes only and does not constitute personalized financial, tax, or legal advice. Cinder Wealth is not a licensed tax professional. All strategies discussed should be evaluated with your own CPA, attorney, and qualified financial advisor before implementation. Investment Advisory Services are offered through Csenge Advisory Group, LLC, a registered investment advisor. Cinder Wealth Advisors is not affiliated with Csenge Advisory Group, LLC.
