About Us
Before Cinder Wealth, I spent years building and launching products in the tech industry, coordinating teams of developers, marketers, and strategists to solve complex problems. I bring that same systems-thinking approach to wealth management, because your financial life is just as complex as any product, and it deserves the same level of coordination.
Matt Losanno
Managing Partner, Georgia
I grew up around small businesses and family businesses. My grandfather owned a home heating oil delivery company. My father owned an auto body shop. My stepfather owned an excavation company. Other family members built software companies, trade businesses, and service businesses. Business ownership was never an abstract idea in my family. It was just life.
I started my first company at 12 years old doing landscaping and had six employees by the time I was 16. From a young age, I was around business owners talking about payroll, cash flow, taxes, equipment purchases, employees, lawsuits, risk, and growth. I saw firsthand what business ownership actually looked like behind the scenes. The pressure. The uncertainty. The responsibility of carrying families, employees, and customers depending on you every day.
I also saw something else. Most successful business owners spent years building valuable companies, but very little time intentionally building wealth outside the business itself. Profits often went right back into growth. Advisors worked independently instead of together. Tax planning, retirement planning, estate planning, and investments were handled separately, if they were handled at all.
Early in my career, I spent years working in technology and operations-focused environments where success depended on coordination, systems, and getting multiple moving parts working together under pressure. That experience sharpened something I had already seen growing up: many business owners did not need more complexity or more financial products. They needed someone helping coordinate the bigger picture.
That is why I founded Cinder Wealth.
Most of our clients already took the big risk. They built the business. They signed the payroll checks. They carried the uncertainty for years. I do not believe they need to take unnecessary risks trying to get rich all over again.
The business is already the growth engine. Our role is helping business owners gradually convert that success into durable family wealth outside the business through coordinated planning, tax strategy, and intentional long-term decision making.
At the end of the day, we want our clients and their spouses to feel confident that even if the business struggles, changes, or even goes under, the family will still be okay.
Outside of work: hiking and backpacking, hunting, playing piano, running, yoga, reading, and the occasional video game. I believe a well-balanced life matters as much as the numbers on a balance sheet.
Our Mission
Cinder Wealth exists to help business owners turn years of hard work and business success into lasting family wealth.
Most of our clients spent decades building companies, carrying risk, reinvesting into growth, and solving problems for everyone around them. Along the way, the financial side of life often became reactive, fragmented, or too dependent on the business itself.
We help bring coordination, structure, and long-term thinking to that process through tax strategy, investment management, retirement planning, and close collaboration with the other professionals already involved in our clients’ lives.
Most of our relationships start with the business owner, but over time often grow to include spouses, children, grandchildren, key employees, and multiple generations of the family.
Ready to Plan Your Exit?
Whether you’re 5 years out or 6 months out, we’ll assess your situation and identify opportunities to maximize after-tax proceeds.
