About Us
Before Cinder Wealth, I spent years building and launching products in the tech industry, coordinating teams of developers, marketers, and strategists to solve complex problems. I bring that same systems-thinking approach to wealth management, because your financial life is just as complex as any product, and it deserves the same level of coordination.
Matt Losanno
Managing Partner, Georgia
With deep expertise in financial planning for business owners and high-net-worth individuals, I bring a unique blend of experience in wealth management and technology-driven strategy. Before founding Cinder Wealth, I worked extensively with ultra-high-net-worth clients and successful entrepreneurs, helping them navigate complex financial landscapes, optimize tax strategies, and structure their wealth for long-term success. My background in tech product management, where I built a $300M business unit, has given me a strategic, analytical approach to financial planning—ensuring my clients benefit from innovative, forward-thinking solutions.
I specialize in working with business owners, including those preparing for liquidity events, succession planning, or multi-generational wealth transfer. My approach goes beyond traditional investment management—I collaborate closely with attorneys, CPAs, and other key advisors to create a fully integrated financial strategy that aligns with my clients’ business and personal goals. Whether it’s structuring an exit plan, optimizing tax efficiencies, or ensuring a lasting family legacy, I take pride in providing clear, proactive guidance.
Outside of work, I’m passionate about giving back to my community and actively volunteer with several nonprofit organizations. I also enjoy spending time with my family, hiking and backpacking, hunting, playing piano, staying fit with running and yoga, and unwinding with a good book or video game. I believe that a well-balanced life—where financial success supports personal fulfillment—is just as important as the numbers on a balance sheet.
Our Mission
At Cinder Wealth Advisors, we believe that every ember holds the potential to ignite something greater. We partner with business owners, mid-career professionals, and pre-retirees to build tailored financial strategies that turn today’s ambitions into tomorrow’s achievements. With a deep understanding of the complexities our clients face. From scaling a business to preparing for retirement, we offer clear, confident guidance rooted in experience and empathy.
Our process is personal. We take the time to understand what drives you, then craft a plan that aligns your wealth with your values, your vision, and your next chapter. Whether you’re navigating growth or planning your legacy, we’re here to bring clarity and confidence to your financial future.
At Cinder, you’re not just building wealth, you’re building momentum. Let’s turn your spark into something lasting. Let’s rise together.
Ready to Plan Your Exit?
Whether you’re 5 years out or 6 months out, we’ll assess your situation and identify opportunities to maximize after-tax proceeds.