Matt Losanno

Managing Partner, Georgia

With deep expertise in financial planning for business owners and high-net-worth individuals, I bring a unique blend of experience in wealth management and technology-driven strategy. Before founding Cinder Wealth, I worked extensively with ultra-high-net-worth clients and successful entrepreneurs, helping them navigate complex financial landscapes, optimize tax strategies, and structure their wealth for long-term success. My background in tech product management, where I built a $300M business unit, has given me a strategic, analytical approach to financial planning—ensuring my clients benefit from innovative, forward-thinking solutions.

I specialize in working with business owners, including those preparing for liquidity events, succession planning, or multi-generational wealth transfer. My approach goes beyond traditional investment management—I collaborate closely with attorneys, CPAs, and other key advisors to create a fully integrated financial strategy that aligns with my clients’ business and personal goals. Whether it’s structuring an exit plan, optimizing tax efficiencies, or ensuring a lasting family legacy, I take pride in providing clear, proactive guidance.

Outside of work, I’m passionate about giving back to my community and actively volunteer with several nonprofit organizations. I also enjoy spending time with my family, hiking and backpacking, hunting, playing piano, staying fit with running and yoga, and unwinding with a good book or video game. I believe that a well-balanced life—where financial success supports personal fulfillment—is just as important as the numbers on a balance sheet.